Poster

Poster

Drawings

Design Situation, Brief and Specification

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design Brief

I am going to redesign the logo for Rolls Royce. I will need to make sure it suits the company and has a good design. I wil also design a poster to advertise the new logo.

Initial Specification

• Be aesthetically pleasing
• Make the company more apealling than the competitors.
• Be environmentially friendly

Finished Logo

These are the developments.

Rolls Royce

I'm going to re-design the logo because I think it is to plain and boring. It is also to old fashioned for a modern company.

Offset Lithography and CMYK